Smiles for Life Campaign to Benefit Children’s Charities

Categories: Practice News


(Richmond, VA) Smile — It’s time again for the Crown Council’s Smiles for Life campaign. This March through June, local Crown Council dentist, Dr. Frank Straus, is offering teeth whitening services at a reduced price, and will donate 100 percent of the proceeds to help children facing serious health and educational problems in Richmond and communities throughout North America.

“The teeth whitening procedure is quick and painless, with excellent results,” explains Dr. Straus, a Crown Council dentist located in Richmond. “Most importantly, a few minutes in the chair can help touch a child’s life forever.”

The Smiles for Life Foundation is the children’s charity organization of the Crown Council, an organization of leading-edge dentists participating throughout North America. Each year over a four-month period, Crown Council dentists participating in the Smiles for Life campaign offer professional teeth whitening services at a considerably reduced price and donate 100 percent of the proceeds to children’s charities. Yet, Dr. Straus has always taken the campaign a step further and donates his teeth whitening proceeds throughout the remainder of the year to two local charities, the YMCA Seeds of Hope Foundation and the St. Francis Home. The Crown Council’s Smiles for Life Foundation has raised more than $15 million since 1998, benefiting nearly 300 children’s charities across North America. Since joining the campaign, Dr. Straus has raised $20,000.

“Smiles for Life allows a person to help children in need by doing something that benefits them as well,” explains Greg Anderson, director of the Crown Council. “Dr. Straus and his team donate their time and expertise, while Discus Dental provides all supplies. You receive a brighter smile, and, best of all, provide children with a brighter future.”

This year, for the first time, 50 percent of all Smiles for Life proceeds will be donated to children’s charities designated by the participating dentists. As his Smiles for Life partner, Dr. Straus will continue his contribution to the local YMCA Seeds of Hope Foundation and the St. oHome. The remaining 50 percent will be donated to the Garth Brooks’ “Teammates for Kids” Foundation.

Gift certificates for teeth whitening services with participating Crown Council dentists are also available at the office of Dr. Frank Straus and online until Valentine’s day at These certificates are a perfect gift idea for loved ones for Valentine Day, wedding showers, birthdays and other special occasions.

For more information about Smiles for Life, visit